San José City College students are now appearing on television screens across San José as part of a new advertising campaign promoting the college’s career education programs and its newly opened Career Education Complex.
The campaign, made possible through funding from Business and Workforce Development, features a series of 15- and 30-second commercials currently airing on Comcast network channels. The spots highlight four programs — Dental Assisting, Medical Assisting, Computer Information Systems (CIS), and Computer Graphics and Interaction Design (CGID), as well as the college’s new Career Education Complex, which opened earlier this spring.
Watch the new commercials here
True to SJCC’s “Find Your SPOT” brand — the Student Pathway to Opportunity and Transfer — each commercial follows students as they describe discovering their place at the college. Speaking directly to the camera from classrooms, simulation labs, the Makerspace, and the new Career Education Complex, the student performers bring an authenticity that no professional actor could replicate.
Production wrapped in a single day, with SJCC students serving as both on-camera talent and background extras. The effort was made possible with behind-the-scenes support from faculty, classified professionals, and administrators who coordinated access to campus spaces and helped the production crew move efficiently across multiple locations.
The commercials are running alongside a companion social media campaign, extending the reach of the “Find Your SPOT” message to digital audiences.
The Career Education Complex, which opened in January, serves as the backdrop for several of the spots — a fitting setting for commercials that showcase what the building represents: new space, new resources, and new pathways for students pursuing in-demand careers.
